Hardware industry refers to the hardware processing, manufacturing, production, smelting, mining and other activities of the industry. After years of development, the hardware industry has entered a period of “polarisation”, and the “law of two or eight” has become inevitable. Hardware enterprises only have their own characteristics, accurate positioning of consumer groups, in order to occupy an advantageous position in the market.
Hardware market polarisation
With the increasing competition in the hardware industry, the hardware market is changing in an endless stream of new situations branded products have brand advantages, whether in terms of quality, style or after-sales service, etc. are highly superior, while the “cheap goods” are adapted to the needs of some temporary renovation or low-grade renovation of the average income of the average consumer, thus contributing to the bipolar consumer market of hardware. This has led to the continuous expansion of the bipolar consumer market of hardware.
In the hardware industry, the mainstream brands with high brand awareness, as well as some low-priced products by the consumer’s favourite degree is increasingly prominent, gradually occupying about 80% of the consumer market, and between the two the space for middle-level consumers is getting smaller and smaller.
“Private customisation” is highly sought after
In recent years, competition in the hardware industry is becoming increasingly fierce, the businessmen are playing a “price war”, “Golden Nine, Silver Ten”, a variety of large-scale holiday promotions so that consumers are accustomed to. Now, another wave of “custom-made” trend is slowly spreading. Hardware enterprises to follow this trend, to create products in line with the psychological needs of consumers is particularly important.
With the growth of the new generation of consumer groups after 90, customised products have ushered in a high growth rate in line with the requirements of modern young people to advocate individuality and show their own charisma, especially the advanced customised products. Customised hardware not only enhances the consumer’s sense of participation, strengthens the consumer’s sense of trust for the brand, but also brings consumers a different feeling and experience.
Enterprises need to clear the fog to break through
Hardware market polarisation is becoming more and more serious, hardware enterprises in the future means of competition in addition to continuously improve, improve the quality of their own products, should focus on service, to be able to innovate on the service or in the competitors and various service projects on the effective extension, and integrated into a complete service system. Enterprises should also focus on product design, construction and supporting improvements, only a full range of breakthroughs and progress is an effective way to become invincible.
Post time: Nov-22-2023