It is understood that China’s hardware industry since the 1990s has maintained a rapid development of the situation, has become the world’s important hardware products country.
The reasons for the rapid growth of hardware and building materials products in recent years are analyzed in the following four aspects:
First, the rapid development of the industry makes the products meet the needs of the international market. In the last few years, along with the development of our country hardware building materials industry, the quality, grade, styles of the related products have basically adapted to the international market requirements, and can meet the international customer needs effectively.
Second, industry suits the situation in our country, has competitive advantage. Hardware building materials industry is basically labor-intensive industry, suitable for our development, so compared with the quality, performance and price of our corresponding products, our country has a stronger competitive advantage.
Third, product update quickly gain market favor. There are many private enterprises in the industry of hardware and building materials in China. This kind of enterprise nature determines that the enterprises can keep up with the technological changes of foreign countries and update the style and grade of products quickly, so that the foreign market is very fond of Chinese products.
Fourth, the promoting role of various trade activities. Various trade activities mainly in the Canton Fair have promoted the communication and exchange of market information and created better conditions for the continuous improvement of product quality.
But there is no denying that our hardware industry is in product research and development, innovation, brand management, marketing management, enterprise scale, capital
Strength and many other aspects of the world’s well-known hardware enterprises there is a big gap, mainly reflected in: a, the lack of brand competition, most hardware export enterprises lack brand competition, most of the enterprises are OEM, do not have their own brand, even some enterprises are completely foreign products agents, Such labor-intensive enterprises lack or have limited brand awareness; 2. Lack of sales channels, some sales channels of Chinese hardware enterprises are very blocked, but the traditional sales techniques, now is the network era, network marketing is gradually used by large enterprises, but small and medium-sized enterprises let this far apart, of course, there will be a few old customers to make money on the example, But closed channels have lost the opportunity to make lots of new customers; Third, different customer needs, customer buying habits and value factors are different, is different levels of consumption demand.
Post time: May-06-2023