After years of development, the hardware industry has now entered a period of “polarization”, and the “law of two or eight” has become inevitable. Hardware companies only have their own characteristics, accurate positioning of consumer groups, in order to occupy an advantageous position in the market.
Hardware market polarization presents
With the increasing competition in the hardware industry, the hardware market is changing and complicated new situations are emerging. Brand products have brand advantages, both in terms of quality, style and after-sales service are highly superior, while the “bargains” are adapted to some temporary decoration or general income of ordinary consumers low-grade decoration needs, thus prompting the expansion of the bipolar consumer market of hardware.
An industry analyst pointed out that: in the hardware industry, the brand degree of the mainstream brand, as well as some low-priced products by the growing popularity of consumers, gradually occupying about 80% of the consumer market, and the space between the two middle consumers is getting smaller and smaller.
In recent years, the hardware industry competition has become increasingly fierce, business between the big “price war”, “Golden Nine Silver Ten”, a variety of large holiday promotions so that consumers are accustomed to. Now, another wave of “private customization” trend is slowly spreading. Hardware companies to follow this trend, to create products that meet the psychological needs of consumers is particularly important.
With the growth of the new generation of consumer groups, customization in line with the requirements of modern young people advocate individuality and show their charm ushered in a rapid growth, especially in the senior customization. Custom hardware not only enhances the consumer’s sense of participation, strengthening the consumer’s trust in the brand, but also brings consumers a different feeling and experience.
Enterprises need to set aside the fog to break through the siege
Hardware market polarization is becoming increasingly serious, hardware enterprises in the future means of competition in addition to continuously improve, improve the quality of their own products, should focus on service, innovation in service or in competitors and the effective extension of the various service projects, and integrated into a complete service system. Enterprises should also focus on product design, construction and supporting improvements, only a comprehensive breakthrough and progress is an effective way to be invincible.
Post time: Jul-04-2023