In recent years, the development of the global Internet has reached a state of rapid change, and “Internet +” has been widely used in all walks of life. Compared with traditional media, the Internet has great advantages, such as wider spread, faster spread and lower publicity cost. The rise of B2B e-commerce has made all walks of life no longer limited to traditional sales channels, and the market share of online channels has gradually increased. Therefore, the hardware industry should actively respond to the call of “Internet +”, take advantage of the advantages of the Internet, and create a new model of “Internet + hardware” industry.
“Internet + hardware” is a concrete manifestation of the combination of “Internet +” and the hardware industry, but it is not a simple addition of the two, but a close connection between the Internet and the hardware industry. Hardware manufacturers realize it through online platforms. Factory direct sales have become an irreversible trend. The Internet online platform is not only the first choice for hardware manufacturers to expand sales channels, but also a way for buyers to achieve convenient procurement and more efficient management.
Today, the development trend of “Internet +” shows that the e-commerce of hardware tools will eventually move closer to manufacturing companies. Massive personal value-added services have become a new blue ocean for the development of e-commerce. The second half of Internet+ will eventually be dominated by industrialists. Industrial integration and empowerment will also become a new core trend. Consumers focus on platform product empowerment, service empowerment, Cross-border empowerment and management empowerment will also become the magic weapon for e-commerce platforms.
In addition, the Internet platform brings together a large amount of information about the hardware industry, which is specific and concentrated. Users can find the information they want by realizing vertical search through the platform. Not only that, the platform can also help users grasp business opportunities from all over the country, making choices more diverse.
The Internet factory direct sales platform network can start from the user demand orientation, relying on exclusive services, personalized recommendations, one-stop centralized procurement, cost control, VIP exclusive prices, formal invoices, fast ordering, worry-free after-sales and other valuable services , Solved the problem of purchasing hardware tools for enterprises and institutions. On February 22, 2019, the “Internet Transformation” exchange meeting of the hardware industry of the industrial product manufacturer direct sales network held in Guangzhou will also discuss the Internet transformation of the hardware industry. What is certain is that in the future, hardware procurement will definitely move towards a transparent, informatized, and service-oriented process, and the service network will gradually cover the entire industry across the country.
Post time: Mar-17-2023